Heroes

​“A goal is a dream with a deadline” – Napoleon Hill.
Not THE Napoleon but with a first name like that, who cares?
It was our last week together for a while at AHW HQ as Dario flies back to Italy now having enjoyed Christmas in England. He’ll be visiting new vineyards and sampling wines for our next collection (poor darling!).
So talking of goals, or should I say dreams with long overdue deadlines, it was time to hire a photographer to make our beautiful bottles and their labels really come alive. We wanted an urban, contemporary, modern look that’s right for our site, our wines and our consumers .......would love to know what you think of the new images.....?
Tim, our wonderful photographer (www.timmartinphotography.co.uk), talked about the main product shot as the ‘hero’ shot and as the day progressed, we realised that our ‘babies’ - the bottles of wine that we have spent months carefully selecting from particular vineyards and which have eventually made the grade through our ruthless editing, cold-hearted culling and rigorous criteria-setting – had now become our ‘heroes’! They were handsome hotshots standing proud in the darkened set-up that Tim fashioned; lined up for their group shots they stood together like the cast of ‘Ocean’s Eleven’ – all superstars in their own right and pure box-office-gold as a whole (The Mixed Case).
Oh dear, have I been swept away by Oscar fever?